Design specialisation; Day 1

Today was the first day of our specialisation at Hyper Island. I'm specialisate in design, and this was our first assignment and my result.

Assignment:
"1 liter of milk"

Condition:
Helvetica
milk carton
Work with typografi and graphical element
Mind the readability
Your idé shall correspond with the shape
Present your result on paper assembled on a milk carton

You decied:
Concept
technic
color
expression
wich/what cuts from the font that should be used

I chose to do my concept sketch in illustrator rather then InDesign simply
because I feel more comfortable in illustrator and I feel that I have a larger
graphical freedom in illustrator.

After doing alot of research at google, checking milk cartons and looking for inspiration, I finaly decided to go for one of my biggest inspiration sources, ADIDAS.
Using their colors and replacing their font with helvetica, my concept slowly started to take shape.

I spent about 7 hours on this project, so it was a bit hectic, but I'm pretty happy with my final result. Here is a slightly minimized picture of what I came up with.


















And here is a picture of the final result, put together in scale 1:1